The Law Society of Upper Canada

Communications Advisor, Media Relations & Communications, External Relations and Communications

CA-ON-Toronto
Job ID
2017-1482
# Positions
1
Job Type
Full Time
Years of Experience
5
Term
Permanent

OVERVIEW

JOB PURPOSE:

 

The Communications Advisor is a skilled project manager and communicator responsible for the development and implementation of strategic, proactive communications and public/media relations programs, and for supporting the Treasurer, the Board and corporate communications stemming from client departments

 

QUALIFICATIONS REQUIRED:

 

  • A university degree in Communications, Journalism, Public Relations or equivalent. 
  • Minimum of 5 years progressive experience in the development and implementation of communication plans and tactics related to all aspects of corporate communications. As coach and advisor to Law Society spokespersons, the incumbent requires exposure to the media and effective public speaking.
  • Thorough knowledge of Law Society policies, practices and protocols, and an understanding of the principles underlying governance of the legal profession.
  • Thorough knowledge of best practices with respect to proactive communications, issues management and media relations.
  • Strong writing and editing skills that can be tailored to various audiences (employees, legal community, members of the public, media) and various mediums (speeches, speaking notes, member publications, web sites, social media, media and public materials).
  • Knowledge of and familiarity with using social media platforms as a proactive communications tool. Expressive and persuasive in both spoken and written language for individual and / or group situations.
  • Reason through and interprets complex spoken and written information.

KEY ACCOUNTABILITIES

Client / Customer Service Delivery

 

  • Independently, and in consultation with Manager, supports senior managers and client department staff to develop, implement and monitor communications strategies within the context of the organization’s goals. 
  • Creates integrated, proactive communications programs for client departments, benchers, members and others. 
  • Prepares the Treasurer’s speeches and talking points, key messages and briefs for Law Society spokespersons, briefs spokespersons, and conducts media coaching, as well as serves as a first point of contact in fielding media inquiries. 
  • Seeks out opportunities to communicate the Law Society’s message via external print and electronic media, building the public image and “branding” of the Law Society with a range of publics and target audiences.

 

Research

 

  • Researches priority projects and subjects for internal and external communication, and in consultation with the Manager and client departments, identifies those best suited to foster awareness of and commitment to organizational goals. 
  • Prepares communications materials for web content, media releases, issue notes, special events, feature articles, publications and promotion materials. 
  • Works with the Manager to evaluate issues, research and benchmarks to adequately measure services and make improvements. 
  • Tracks and evaluates achievement of communications initiatives, providing feedback to client departments regarding effectiveness. 
  • Recommends methods to improve and sustain the organization’s image, member and public profile, message and position in the legal field, as well as the related department initiatives.

 

Special Projects and Initiatives

 

  • Works closely with colleagues and client groups throughout the organization, providing input and expertise on communications strategies and tactics, and taking the lead on initiatives as a project manager may be called upon to facilitate communication information meetings and provide or procure training as required for individuals and groups on communications techniques.

 

Team Membership

 

  • Delivers advice and expertise on a variety of initiatives to internal staff and client departments to facilitate and support communications plans that are aligned with departmental initiatives, and the strategic plan of the organization. 
  • Works with policy staff to provide support to Convocation, identify communications opportunities and promote policy decisions to Law Society staff and members, as well as media and the public.

COMPETENCIES

Service Orientation

 

  • The requirement to maintain a high standard of commitment, ethics, respect, care in service delivery to clients (internal and/or external).

 

Communication and Interpersonal Skills

 

  • The requirement to structure and deliver effective verbal and written communication with clients, staff, licensees, the public, and others in a non-threatening and constructive way.

 

Team Orientation

 

  • The requirement to share responsibility for the achievement of team goals and the associated behaviours required for individuals to contribute effectively in a team environment.

 

Continuous Improvement

 

  • The requirement to demonstrate an attitude that consistently strives to improve a standard of excellence for one’s self and for the benefit of the organization, its licensees and stakeholders.

 

Problem Solving and Judgement

 

  • The requirement to identify and analyze problems, determine root causes, evaluate alternative solutions and take and/or recommend appropriate solutions.

 

Technical Competence / Professional Knowledge

 

  • The requirement to apply knowledge and skills to carry out the work and/or provide advice. This also includes the quality of advice given, as well as the requirement to make decisions in the best interests of the organization as a whole.

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