The Law Society of Upper Canada

Content Strategist Practice Supports & Resources, Professional Development & Competence

CA-ON-Toronto
Job ID
2017-1507
# Positions
1
Job Type
Full Time
Years of Experience
7
Term
Permanent

OVERVIEW

JOB PURPOSE:

 

The Content Strategist is a skilled project manager responsible for maximizing the educational impact of content developed within the Professional Development and Competence Division (PD&C) as directed by the Manager of the Practice Supports & Resources (PSR) department.  

 

Working with internal and external subject matter experts, and liaising with technical staff or contractors, the Content Strategist plans, writes, edits, and manages the creation, enhancement and dissemination of high value multi-media content designed to increase learner engagement.  The Content Strategist supports the competence mandate of the PD&C by focusing on the needs of lawyers and paralegals in practice taking into consideration the long-term capabilities and priorities of the Law Society.

 

The Content Strategist will have a key role to play in pre-production, production and post-production stages of the development of multi-media content that includes educational and outreach campaigns for the Coach and Advisor Network, CPD Accreditation, the Practice Management Helpline and other PD&C initiatives as may be assigned by the Manager.

 

QUALIFICATIONS REQUIRED:

 

  • A university degree in Communications, Marketing or equivalent.
  • Preference will be given to applicants who also have proven experience in Instructional Design, Adult Education or Corporate Training and Development.
  • The Content Strategist requires a minimum of 7 years’ previous creative graphic design/production experience, together with strong project management skills, demonstrated brand management skills and digital delivery strategy.
  • Knowledge of and familiarity with best communications practices. 
  • Knowledge of the Law Society, the issues that affect the Society and legal community, or willingness to learn.
  • Knowledge of current trends and developments in web-based systems and their practical applications.
  • Project management skills, in addition to strong persuasive writing skills and ability to tailor content to various audiences and media.
  • Knowledge of creative services process (print production, web services, media campaigns).
  • Advanced graphic design and visual presentation skills.
  • Proficiency in MS applications (i.e. Word, Excel, PowerPoint, Outlook).
  • Solid understanding of common web applications.
  • Proficiency using Adobe Creative Suite (InDesign, Photoshop, Illustrator). 
  • Experience with online marketing technologies including social media and CMS software.
  • Experience using SharePoint an asset.
  • Able to speak and write in a clear, articulate manner for individual and/or group situations.
  • Strong editing and proofreading skills.
  • Knowledge of Instructional Design, Learner Experience Design and Adult Education best practices.
  • Ability to speak and write in French is an asset.

 

 

KEY ACCOUNTABILITIES

Client / Customer Service Delivery

 

  • Under the direction of the Manager, Practice Supports & Resources, the Content Strategist delivers advice and expertise on a variety of educational and outreach initiatives to staff to facilitate and support plans that are aligned with department initiatives and the strategic plan of the organization.
  • Works with the Manager to develop, implement and monitor strategies that promote/brand programs, services and initiatives to enhance the Division’s overall image and reputation with stakeholders such as licensees, volunteers, the public and employees, as well as works independently on creative solutions that support outreach, learning and volunteer recruitment and retention.
  • In conjunction with counsel and managers in the PSR Department, conducts research, including needs assessment, content gap analysis, and comparative analysis to ensure that content strategy is meeting a clear need now and into the future.
  • Creates content plans which include voice, style and brand guidelines, that maximize on key themes, topics and messaging, and includes workflow, dissemination strategies and implementation plans.
  • Creates content including newsletters, micro-learning audio and video content, pre and post learning event content to extend learning, accessibility optimization, and digitally sound repurposing of existing content as identified by Manager.
  • Conducts analytics to measure effectiveness of content and tools developed.
  • Drafts plans and briefs that accurately reflect the tone and scope of various campaigns and serves as a liaison in the development of content aligned with strategy.
  • Evaluates and provides guidance on design, content and brand guidelines to protect the integrity of the brand.
  • Develops strategies to assist the department in articulating and reaching goals.
  • Provides content generation (written, visual and technical). 

People Leadership

 

  • Works closely with the Manager, Practice Supports and Resources, team members and other stakeholders providing input and expertise on creative strategies and tactics.
  • Liaises with in-house and external technical/production service providers to ensure seamless online/offline experience. 

Team Membership

 

  • Contributes to team processes by prioritizing and managing multiple projects simultaneously in an efficient, timely and cost-effective manner.
  • Continuously networks with other creative/production suppliers and contacts to keep current on latest developments in the field, and identifies and attends training and professional development seminars to expand knowledge base and skills.
  • Provides expertise in the design and production of primarily digital properties, as well as print, including the Department’s webpages and social media profile.  

Research

 

  • Develops and implements measurement strategies to monitor the effectiveness of campaign components.
  • Provides actionable recommendations to the team based on project/campaign results.
  • Works with the Manager to evaluate, research and benchmark effectiveness of dissemination vehicles such as e-publications, social media and webpages.
  • Makes recommendations to improve the overall quality and effectiveness of digital initiatives.   

Financial Responsibility

 

  • Researches, sources and assesses costs related to major projects that require tendering to ensure quality of service and cost-effectiveness.
  • Costs-out, ascertains rates and coordinates material and information flow to ensure projects run appropriately.
  • Works with the Manager to coordinate the provision of outside services related to production and/or creative services.
  • Provides input and recommendations into the Practice Supports and Resources budget.

 

COMPETENCIES

Service Orientation

 

The requirement to maintain a high standard of commitment, ethics, respect, care in service delivery to clients (internal and/or external).

 

Communication and Interpersonal Skills

 

The requirement to structure and deliver effective verbal and written communication with clients, staff, licensees, the public, and others in a non-threatening and constructive way.

 

Team Orientation

 

The requirement to share responsibility for the achievement of team goals and the associated behaviours required for individuals to contribute effectively in a team environment.

 

Continuous Improvement

 

The requirement to demonstrate an attitude that consistently strives to improve a standard of excellence for one’s self and for the benefit of the organization, its licensees and stakeholders.

 

Problem Solving and Judgement

 

The requirement to identify and analyse problems, determine root causes, evaluate alternative solutions and take and/or recommend appropriate solutions.

 

Technical Competence / Professional Knowledge

 

The requirement to apply knowledge and skills to carry out the work and/or provide advice. This also includes the quality of advice given, as well as the requirement to make decisions in the best interests of the organization as a whole.

 

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