Law Society of Ontario

  • Marketing and Promotions Coordinator, Continuing Professional Development - 1 Year Contract

    Job Location CA-ON-Toronto
    Job ID
    2018-1557
    # Positions
    1
    Job Type
    Full Time
    Years of Experience
    3
    Term
    1 Year Contract
  • OVERVIEW

    JOB PURPOSE:

     

    The Coordinator, Marketing and Promotions, CPD is responsible for the planning and execution of marketing, sales and promotion strategies and activities for assigned programs and products, and for the timely and accurate reporting and analysis of the results of these activities.

     

    QUALIFICATIONS REQUIRED:

     

    • A college diploma or equivalent, with computer proficiency in Microsoft Word, spreadsheets, database applications, desktop publishing and HTML, e-mail and the Intranet / Internet. 
    • A minimum of 3 years of marketing experience or equivalent, including understanding print and electronic campaign coordination, response analysis, and database requirements. 
    • Knowledge of the Law Society, including organizational structure, services, mandate, rules and regulations.
    • Knowledge of best practices in marketing, pricing, bundling and targeted dissemination of specialized products, preferably legal education products
    • Knowledge of product mandate and procedures, in particular CPD policies and procedures.
    • Good grasp of delivering solid customer service in a confidential environment.
    • Proficiency in Microsoft Word, Excel and PowerPoint, Adobe Suite, database applications, e-mail and the Intranet / Internet, as well as desktop publishing and HTML.
    • Knowledge of database segmentation.
    • Knowledge of print and lettershop procedures.
    • Speaks and writes in a clear, articulate, persuasive manner for individual and / or group situations.
    • Reasons through moderately complex spoken and written information.

    KEY ACCOUNTABILITIES

    Client / Customer Service Delivery

     

    • Works in cooperation with Counsel, CPD, contract CPD planners, Program Coordinators, CPD, and Program Assistants, CPD, to coordinate and execute ongoing and special marketing and promotion projects related to CPD.
    • Develops promotional materials for new and existing product offerings, and coordinates the print production and distribution of those materials through a variety of media (direct mail, e-mail, social media and website), updating the CPD website content as appropriate. 
    • Prepares, proofs and makes recommendations regarding market segment, branding and bundling of CPD materials (publications, video streams and audio streams) to maximize targeted marketing campaigns. 
    • Develops, validates, and ensures the integrity of contact lists, and monitors promotion campaign information in department databases. 
    • Monitors program sales results, presents reports correlating program statistics and marketing initiatives, and makes recommendations regarding product modifications.
    • Assists the Team Lead, Marketing and Customer Service, CPD, with special projects related to CPD conference promotion. 

     

    Team Membership

     

    • Is a proactive member of the CPD team, working closely with other members to share information and ideas, provide assistance, and contribute to the efficient and timely delivery of services, focusing on the integration of continuous improvements in work processes and procedures. 
    • Demonstrates flexibility and commitment to the team in order to maximize resources and support co‑workers during peak periods, working both independently and as a member of a dynamic CPD program team.
    • May represent the marketing department to external organizations relating to joint ventures. 
    • Demonstrates flexibility and commitment to the team in order to maximize resources and support co‑workers during peak periods.

    COMPETENCIES

    Service Orientation

     

    • The requirement to maintain a high standard of commitment, ethics, respect, care in service delivery to clients (internal and/or external).

     

    Communication and Interpersonal Skills

     

    • The requirement to structure and deliver effective verbal and written communication with clients, staff, licensees, the public, and others in a non-threatening and constructive way.

     

    Team Orientation

     

    • The requirement to share responsibility for the achievement of team goals and the associated behaviours required for individuals to contribute effectively in a team environment.

     

    Continuous Improvement

     

    • The requirement to demonstrate an attitude that consistently strives to improve a standard of excellence for one’s self and for the benefit of the organization, its licensees and stakeholders.

     

    Problem Solving and Judgement

     

    • The requirement to identify and analyze problems, determine root causes, evaluate alternative solutions and take and/or recommend appropriate solutions.

     

    Technical Competence / Professional Knowledge

     

    • The requirement to apply knowledge and skills to carry out the work and/or provide advice. This also includes the quality of advice given, as well as the requirement to make decisions in the best interests of the organization as a whole.

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